word

Word!

Microsoft Word is undoubtedly among the most used pieces of software on the planet. It’s the go-to word processor for businesses, schools, governments and most home users. You wouldn’t think that a word processor could be complex, but there are actually a lot of ways to manipulate a document, and Word has grown over the years from a fairly simple… More

The Potential of the Brain

What Are Thinking Skills?

Few of us spend much time consciously practising thinking skills. We believe that thinking is either a natural function or believe that the great thinkers among us are gifted. Nothing could be further from the truth. All research shows that each of us has a hugely powerful potential in our brains that lies vastly under-used. Moreover, when faced with a… More

Major Marketing Activities and Decisions

Major Marketing Activities and Decisions

Organizations must deal with a number of activities and decisions in marketing their products to customers. These activities vary in both complexity and scope. Whether the issue is a local restaurant’s change in copy for a newspaper ad, or a large multinational firm launching a new product in a foreign market, all marketing activities have one thing in common: They… More

Exploring Backstage

Exploring Backstage

  The largest change to the Office 2010 interface is the introduction of the Backstage. Gone is the File menu, and gone also is the Office button from Office 2007. Now you’ll find a File tab. But when you click on it, you’ll no longer open a menu, but instead open an entirely new portion of the interface. Despite the… More

Creative Thinking

Creative Thinking

In our Western systems of thinking, there is a strong bias towards using the left-brain. We tend to prefer ideas that fit preconceived patterns, systems that have been proved and solutions that are low-risk. But in a time of change, where we need to solve major intractable problems, we need to be more creative and instead of known thinking and… More

Blocks to Thinking

Blocks to Thinking

Thinking, like communicating, is one of those functions we think we should be good at because we do it all the time, do it without effort and have done it for all of our waking lives. But there is a difference between just doing something like thinking or communicating and doing it well. Just as with communicating effectively, what stops… More

Improve Your Memory

Improve Your Memory

Most of us complain at some time about our poor memories – especially when we forget things that are important, such as birthdays, anniversaries and meetings. But it is not memory that lets us down. Our brains remember everything we have ever experienced; we know this from near-death experiences, hypnosis and feelings of déjà vu. What is at fault is… More

Positive Thinking

Positive Thinking

For much of the time our thoughts let us down. They are confused, disjointed and reactive. They don’t have to be. Through training our thoughts to be positive, focused and assertive, we can at a stroke improve the quality of our thinking. 2.1 Untrained Thinking When we treat the brain as an unknown quantity that we cannot manage, then our… More

What Are Thinking Skills

What Are Thinking Skills

Few of us spend much time consciously practising thinking skills. We believe that thinking is either a natural function or believe that the great thinkers among us are gifted. Nothing could be further from the truth. All research shows that each of us has a hugely powerful potential in our brains that lies vastly under-used. Moreover, when faced with a… More

Give it a Chance

Give it a Chance

When you change your message or creative images or branding before the campaign has had a chance to sink in, you are wasting the investment in the campaign Good marketers have patience. Studies show that it takes anywhere from five to nine exposures for a customers to recognize a marketing message. And that only means that they recognize it as… More