Major Marketing Activities and Decisions

Major Marketing Activities and Decisions

Organizations must deal with a number of activities and decisions in marketing their products to customers. These activities vary in both complexity and scope. Whether the issue is a local restaurant’s change in copy for a newspaper ad, or a large multinational firm launching a new product in a foreign market, all marketing activities have one thing in common: They… More

Give it a Chance

Give it a Chance

When you change your message or creative images or branding before the campaign has had a chance to sink in, you are wasting the investment in the campaign Good marketers have patience. Studies show that it takes anywhere from five to nine exposures for a customers to recognize a marketing message. And that only means that they recognize it as… More

Cursor hand clicks on search engine marketing SEM world

Clicks Aren’t Customers

Gauging effectiveness doesn’t need to be complicated and overly engineered Without clear objectives, how do you know if you were successful? If you didn’t define what success looked like up front—how do you know if your plan worked? It’s good to be flexible, to try new things and see what happens—some of the most creative inventions of our time happened… More

Just Say No to Jargon

Just Say No to Jargon

The point is, make sure what you write actually means something This rule will empower you to leverage your thinking and step outside the box so that you can help customers find solutions to their problems. Huh? In an effort to sound smart, different and credible, the language of corporate marketing has taken a turn for the worse. Complete websites,… More

See the Forest and the Trees

See the Forest and the Trees

It’s important to look beyond the walls of your cubicle and get a sense of what is going on around you Your customers have many options. It is up to you to communicate to them in context of the overall universe of possibilities—the market in which you operate. Your job is to convince customers that your product, service or solution… More